The Big 3: An Essential Guide to Restaurant Social Media

The Big 3: An Essential Guide to Restaurant Social Media

A whopping 46% of customers look towards social media when making a purchase and 3 in 5 small business owners say that social media has helped them acquire new customers. Handling social media for restaurants might seem like a scary proposition, but it’s really about mastering the top three: Facebook, Twitter, and Yelp. These three social media sites are the way to digital reputation management for restaurants and this guide will teach you everything you need to know to master them and start getting the results you want.

Restaurant social media 101: Profile set up

The first step to all of this is setting up your restaurant’s Facebook, Twitter, and Yelp accounts. While it might be tempting to fire up an account one afternoon when you’re feeling particularly motivated, you’ll want to wait until you have all the pieces in place before hitting publish. Even if you already have pages set up, this guide will walk you through improving them. Curious about what those pieces are? Unsure why your profile picture is still pixelated even though you’ve tried uploading it a thousand different ways? This eBook covers it all for you. By the time you read through these pages your profiles will be shining.

What's inside the eBook

Fight the fear of the unknown examples of restaurant marketing strategies

Once your profiles are in place, the next step is to put them to work drumming up business for you. What’s the point of a Yelp listing if it has nothing to show for itself? This eBook covers how to encourage guests to leave Yelp reviews, give high ratings on Facebook, and interact with you on Twitter. That’s what it’s all about, right?

Use creative restaurant marketing ideas to stand out from the crowd

In order to stand out from the crowd, you’ve got to have a relatively involved understanding what the point of these platforms is in the first place. We cover exactly how social media users interact with restaurants on each of these platforms. Once you know, you can get creative about standing out while still following the rules.

—> This eBook explains exactly how to

  • Claim your restaurant’s Yelp page 
  • Understand and utilize metrics 
  • Respond to reviews 
  • … and more
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