Restaurant Recovery Handbook
How to make sure your restaurant bounces back from the COVID-19 pandemic
The COVID-19 pandemic has uniquely impacted the restaurant industry, and it’s crucial that we prepare ourselves now for the long road ahead to recovery and revival. We’ve put together a guide based on what we know today to help you prepare to re-open or reassess your business strategy and pivot for the future.
In this ebook:
COVID-19 Online Ordering Data
Online Ordering has become a lifeline for most restaurants, but it’s also an evolving business model. We explore the Online Ordering trends we are seeing in the data from our over 10,000 restaurant customers.
Diversifying and Amplifying Your Revenue Streams
Online Ordering is helping restaurant owners recover lost sales from COVID-19, but since revenue is still down 78% versus this same time in 2019, restaurant operators should look to other forms of revenue to help keep their doors open.
Communication Tactics to Stay Engaged With Guests
With the constant changes that come with reopening the economy, it’s crucial to keep an open line of communication with your guests, from changing hours to menu updates and more.
Using Facebook’s Paid Advertising to Promote Online Ordering
When COVID-19 hit, we wanted to create something valuable and helpful for our Online Ordering customers. So we started building Facebook ad campaigns for every OLO customer, and in less than two months we created over 400 ads, with over 150,000 clicks and more than seven million impressions. Find out what we learned and how to easily run ads on Facebook yourself.
Restaurant recovery checklists, stories from restaurant owners who have found success despite the circumstances, and more resources to help you navigate a post-COVID economy.