Everything You’ve Ever Needed to Know About Restaurant Menu Design In One Place
Does menu design really matter anyway?
Considering the incredibly short time guests will spend with your menu, the answer is yes, absolutely yes. In those few seconds, design affects perceptions around the items on your menu in almost every aspect, from how good something will taste to whether or not the price is worth it. In order to make the most out that short decision-making window, our guide covers the impact of menu design from all angles including psychological tips that can reduce your guests’s price point anxiety to how much information you should include on it in the first place.
See examples of real restaurant menus
It’s hard just coming up with designs and ideas out of thin air, isn’t it? Even if you visit a restaurant and stumble across a stellar menu, sometimes it’s hard to figure out just exactly what it is about that menu that works so well anyway. Not only does this eBook serve up real life menu examples, but it breaks their elements down and explains how to execute each of them well. Before you know it, you’ll have a perfectly designed menu in your hands and ready to share with your guests.
Learn how to take your restaurant’s menu digital
Speaking of sharing, digital is the way to go these days. Yelp, for example, is a powerful deciding factor for consumers—78% of Yelp searches pertain to dining choices which means a lot of customers are reading menus online. Within these pages are three ways you can use Yelp to gauge what your guests want out of your menu (for free!), pro tips for predicting food trends that you’ll certainly want to include on your menu, and so much more.