Everything You’ve Ever Needed to Know About Restaurant Menu Design In One Place

Everything You’ve Ever Needed to Know About Restaurant Menu Design In One Place

The average time a guest spends on a menu is 109 seconds. If you have less than two minutes to exceed your guests expectations and build customer loyalty, you’ve got to nail your menu design. Packed with everything you need to know about designing a restaurant menu—from buzzwords and design to whether or not to prix fixe—this guide is engineered to help you do just that and keep your guests coming back again and again.

Does menu design really matter anyway?

Considering the incredibly short time guests will spend with your menu, the answer is yes, absolutely yes. In those few seconds, design affects perceptions around the items on your menu in almost every aspect, from how good something will taste to whether or not the price is worth it. In order to make the most out that short decision-making window, our guide covers the impact of menu design from all angles including psychological tips that can reduce your guests’s price point anxiety to how much information you should include on it in the first place.

 

What's inside the eBook

See examples of real restaurant menus

It’s hard just coming up with designs and ideas out of thin air, isn’t it? Even if you visit a restaurant and stumble across a stellar menu, sometimes it’s hard to figure out just exactly what it is about that menu that works so well anyway. Not only does this eBook serve up real life menu examples, but it breaks their elements down and explains how to execute each of them well. Before you know it, you’ll have a perfectly designed menu in your hands and ready to share with your guests.

Learn how to take your restaurant’s menu digital

Speaking of sharing, digital is the way to go these days. Yelp, for example, is a powerful deciding factor for consumers—78% of Yelp searches pertain to dining choices which means a lot of customers are reading menus online. Within these pages are three ways you can use Yelp to gauge what your guests want out of your menu (for free!), pro tips for predicting food trends that you’ll certainly want to include on your menu, and so much more.

Shannon Scott

Shannon Scott

“The menu is really the single most important representation of the brand in the restaurant...” - Shannon Scott, head of menu design at the IHOP sister-brand Applebee’s
Howard Moskowitz

Howard Moskowitz

“The mind knows not what the tongue wants.” Howard Moskowitz, psychophysicist
Upserve

Upserve

Studies indicate that people experience about twice as much pain from loss as they do pleasure from gain. Overcoming the pain of spending is one of the biggest challenges faced by restaurateurs.