Your One-Stop-Shop for Restaurant Marketing Strategies
Restaurant marketing 101
Marketing is so much more than a couple of events, a billboard or two, and a handful of tweets. Effective restaurant marketing can increase your visibility to your guests—both new customers and loyal regulars. There are quite a few elements to consider, but once you have them all lined up and a strategy set, execution is the easy part. Our Restaurant Marketing Strategies Made Easy guide covers the basics of marketing for every element of your restaurant from budget and menu to staff-based tactics and your digital presence.
Making the most of restaurant industry trends
Almost every bar and restaurant has some kind of loyalty program these days. Ever stopped to consider why? It’s because they work—the average American household is a member of a whopping 18 loyalty programs. Customer loyalty programs allow you to collect customer data and target effective restaurant marketing tactics to improve customer retention. The problem to overcome is offering lackluster perks that will make customers feel cheated. This eBook will make sure you avoid that pitfall and cover everything else you need to know about restaurant industry marketing trends from menu design to engaging Millennials.
How to handle digital
We live in an increasingly paperless world and restaurant marketing is no exception. Welcome to the screen generation—56% of your guests will use some type of technology to interact with (and about) your restaurant. Digital technology has made a permanent reservation at the table and it’s playing a big role in restaurant marketing strategies. This guide will teach you how to harness (and measure) the power of digital marketing tactics to get guests through the door and keep ‘em coming back for more across the four main social media sites: Facebook, Twitter, Yelp, and Instagram.
—> This guide includes examples of successful restaurant marketing strategies from big names like
- Dunkin’ Donuts
- Sprinkles Cupcakes