How to Turn Instagram Into Your Marketing Machine: A Social Media Guide for Restaurants

How to Turn Instagram Into Your Marketing Machine: A Social Media Guide for Restaurants

Whether you’re active on Instagram or not, your guests are. Take a starring role in their feed with this packed guide to Instagram marketing for restaurants! Featuring more than 20 restaurateurs and restaurant social media experts, this marketing how-to guide is all you need to get started, find inspiration and fill seats. Get your free copy now and embark upon the journey to #FoodPorn stardom.

Does your restaurant really need another social media marketing platform?

Cell phones at the table may have once been taboo, but now it’s something restaurateurs should love. Photos and visuals can make or break your restaurant marketing strategy, as well as your guest loyalty — and there’s no better place to showcase your food than with Instagram’s 800 million diners. It’s not just your guests who are photographing their meals, either. Photographs from chefs and restaurant accounts are just as popular, not to mention effective for whetting the appetites of prospective guests. So take a cue from your snap-happy guests and join in on the Instagram phenomenon and fill your seats for free.

 

What's inside the eBook

Do’s & Don’ts of Instagram Marketing for Restaurants

If you’re going to compete with the 800 million people on Instagram for attention, you need to be the best of the best. Whether your restaurant is on the brink of #FoodPorn glory and needs a final push, or you haven’t even created an Instagram account yet, our social media marketing guide will provide the tools your restaurant needs to stand above the rest. Not sure when to post? Wondering why that clever hashtag you made up isn't getting more views? Our eBook will help you make your brand look as beautiful as your food, and turn your Instagram account into a reservation powerhouse.

Learn how real restaurant owners use Instagram for marketing

Operating on a shoestring marketing budget? No problem. Our guide will teach you how to take mouthwatering photos of your dishes with just a cell phone and a few simple rules. Learn the elements of a successful Instagram marketing strategy, and get inspired by examples of the unique ways restaurant owners are showcasing their dishes — and filling the house by leveraging the power of Instagram as a marketing tool.

Mike Haggerty

Mike Haggerty

“Personally, I think social media is the best way to get the word out about a new menu item…” - Mike Haggerty, executive chef of Sea Salt Nashville, the Music City’s newest French-inspired seafood restaurant
Paul Abdo

Paul Abdo

“People look for that ‘Instagrammable’ factor that makes you stand out.” - Paul Abdo, owner of a country-style restaurant and whiskey bar Dalton & Wade
Taniya Nayak

Taniya Nayak

“Locals and tourists always seem to appreciate a good story.” - Taniya Nayak, interior designer who has lent her refined eye to Boston hotspots, and the Food Network and HGTV