‘We Started Seeing Results Immediately’: How Kenji’s Ramen Increased Sales by 10 Percent with Upserve Online Ordering
How Online Ordering Can Help
By accepting online orders through a page on its existing website, Kenji’s Ramen is able to eliminate human error and inefficiencies by removing the server as the middleman who needs to key in orders manually, and instead send the orders directly from the POS back to the kitchen for prep.
Using Technology to Combat Increasing Labor Costs
“Technology can make processes more efficient. Eventually, restaurant owners are either going to raise their food prices or cut down on labor. If they can be more efficient with labor by using technology, it will pay for itself,” Pluard says. “I just wish all these restaurants could see what I see.”
Keeping Delivery Commissions in Your Pocket
With online ordering integrating directly into the Kenji’s Ramen website, the 20 or so online orders a day avoid being hit with the third-party delivery commissions that can total upwards of 35 percent per order. For perspective, on an average $13 order, Pluard can keep the $4.55 instead of paying that amount in commission. In one month, with just 100 orders, this totals almost $500; in a year, $5,500. As online ordering volume grows, these numbers add up. “You have to have online ordering. It’s critical,” he says.