Are You Ready for Some Football?

Are You Ready for Some Football?

By analyzing millions of transactions from thousands of its restaurants across the U.S., restaurant management platform Upserve has identified key sales insights about what college football towns are ordering for their next round. Focusing on sales in bars and restaurants in college football towns from August through December 2017, Upserve has amassed figures from a number of different conferences to determine how fans celebrate touchdowns throughout the country.

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Kick off college football season with a winning game plan for your menu.

As college students across the country return to school, they’re just as likely to huddle up at the local bar as they are for a study group at the library— especially when the home team is in town. But what are they ordering? By analyzing beer sales trends from across the country, we provide insights you can use today to boost revenue, whether your restaurant is located in Big 10 territory or the SEC.

Compare your pint prices to the national average

Even restaurants and bars not serving rowdy fans on game day can appreciate data on average prices per pint. This report looks at the highest and lowest costs, as well as the national average. See how your price points measure up.

What's inside the eBook

How to make the most of football season

No matter the home team, your guests will want to celebrate their victories (or drown their sorrows) in a pint or two this fall. Make sure you’re taking advantage of the menu and marketing opportunities for patrons looking for a TV and cold brew. Here are a few ways to make sure football fans root for you long after the season has ended.

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